With the project "BLUE DOG" an ironic fakelabel is set up, which takes the mechanisms of the fashion industry and its marketing strategies ad absurdum. In workshops, new underwear is made from old pieces of clothing. The project participants will learn manufacturing and production techniques and will be able to apply the label to their self-sewn garment at the end. Consumers become producers who can set an example with their own personal "blueDog" collection.
Sponsored by the Creative Network.